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AliveLab aims to be a world leader in Augmented Reality toys, having already sold over 500,000 units

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Product Description



At AliveLab we use technology to ‘bring kids favourites to life’, which means that we design, develop, produce & market a range of Augmented Reality (AR) products, aimed at children. As well as having already sold over 500,000 units, we also licence our IP and app to third parties. We own the Mardles brand which includes 30+ lines of stickers, colouring books, story books and fancy dress masks that all come to life with our free app. We ensure that our products use the latest technology and remain very competitively priced.

The company was founded by Sharon Wyness and James Murden, after meeting at QVC, the Shopping Channel. The initial concept was originally intended for the Shopping TV market. Just 2 years later the brand is breaking into bricks and mortar retail as well as expanding internationally. The licencing opportunities for our IP and app are very exciting and there are deals either signed or in discussion that will continue to push the Mardles brand to new audiences.

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Equity Offered:

Investment goal:
120 001 £

327 665 £

Funded percent:


980 000 £

United Kingdom

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