Plum Fintech

Plum Fintech

Plum is your AI-enabled Financial Butler making sure you are saving, investing, & not overpaying bills

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Product Description

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Idea

1

Introduction

We all know that irrespective of income, we can be bad at managing our money.

More than 16m people in the UK have less than £100 in savings. 28% of UK adults have nothing at all in the bank. Yes, it’s mind-boggling! But what makes money management hard? The answer is friction, temptation and mediocre existing solutions.

We’re building a better, effortless experience using world-class technology, data and behavioural science.

Meet Plum – your witty financial butler.

Plum links to your bank, analyses your activity and helps you manage your money across these 3 key pillars.

• Saving: Our smart algorithm, driven by AI, identifies opportunities to save small amounts of money which it moves directly into your new Plum savings account.

• Return: We’ve partnered with RateSetter and built a seamless experience for investing your Plum savings, averaging a 3% return*. We intend to offer a broader variety of investments: from higher-risk investment-interest options to themed-based ETF portfolios.

• Don’t get ripped off: Plum aims to ensure you are not overpaying on your bills by suggesting cheaper alternatives. Starting with utility bills, we intend to quickly expand to cover additional products.

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Equity: Convertible
Investment goal: 700 000 £
0.00
Funded: 1 218 657 £
Funded percent: 132%
Investors: 1,006

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