Plum Fintech

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Plum Fintech

Originator: seedrs

Plum is your AI-enabled Financial Butler making sure you are saving, investing, & not overpaying bills

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Product Description

Learn more about convertible campaigns.




We all know that irrespective of income, we can be bad at managing our money.

More than 16m people in the UK have less than £100 in savings. 28% of UK adults have nothing at all in the bank. Yes, it’s mind-boggling! But what makes money management hard? The answer is friction, temptation and mediocre existing solutions.

We’re building a better, effortless experience using world-class technology, data and behavioural science.

Meet Plum – your witty financial butler.

Plum links to your bank, analyses your activity and helps you manage your money across these 3 key pillars.

• Saving: Our smart algorithm, driven by AI, identifies opportunities to save small amounts of money which it moves directly into your new Plum savings account.

• Return: We’ve partnered with RateSetter and built a seamless experience for investing your Plum savings, averaging a 3% return*. We intend to offer a broader variety of investments: from higher-risk investment-interest options to themed-based ETF portfolios.

• Don’t get ripped off: Plum aims to ensure you are not overpaying on your bills by suggesting cheaper alternatives. Starting with utility bills, we intend to quickly expand to cover additional products.

Learn more

Equity: Convertible
Investment goal: 700 000 £
Funded: 1 218 657 £
Funded percent: 132%
Investors: 1,006

HighCastle is entirely FREE to use. If you are an investor, HighCastle can be used to discover a variety of alternative finance platforms from across Europe.
You do not need to verify your identity in order to use HighCastle as a discovery tool, however, you will need to verify your identity (KYC, AML) at your account page should you wish to invest in any of the investment opportunities on display.

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