We are setting out to disrupt the electric steam iron market by creating a brand with style, attitude, and individuality through product design, innovation, functionality, and customer experience.
We intend to sell direct to consumers via our own website, through established retailers, and additionally develop new retail and online routes to market.
Our brand essence is about being different, innovative, and unconventional. We believe the world is a more beautiful place when it’s smarter.
The Funky Iron. Designed for performance. Styled for life.