Yodomo Ltd is a curated platform for premium ‘how to’ courses and products, designed to reinvent the way that people learn lifestyle skills and to create new revenue streams for skilled and talented creative tutors.
There are 500M views of learning-related content on YouTube every day and searches for ‘how to’ content on YouTube are increasing 70% year on year. Over half of UK consumers (53%) have used the internet to develop three new skills.
In our view, learners are currently challenged to find good quality, effective ‘lifestyle’ learning content due to poor production of tutorials, and a lack of accountability around content. We have found that better tutorials are hard to discover and lost in the quagmire of cats and cucumbers. A thriving global market of offline lifestyle learning workshops is already proven by AirBnB ‘Experiences’ and EventBrite. Yodomo will provide a curated elearning platform to take the best of these workshops online.